what is a chatbot?
A chatbot is a service, powered by rules and sometimes artificial intelligence, that humans interact with via a conversational interface (like Facebook Messenger, Skype, Amazon Echo, or Slack).
Chatbots are voice or text controlled agents that help you perform simple tasks on the internet.
chatbots are a big deal
Many brands have already built chatbots
Why are they working?
Immediacy: Speed for the EOD Generation (everything on demand)
Authenticity: Supports natural language, in your customer’s words
Two-way communication: 1:1 messaging
Hybridization: Humans in the loops, fronted by bots
Frictionless onboarding: Nothing to install; most users have messaging apps
UI consistency: People understand messaging; no new app UI to learn
Messaging is the new browser
app fatigue is real and Mobile websites are still frustrating
2/3rds of smart phone owners download zero new apps per month
make it tough to fill out forms on mobile websites