what is a chatbot?

A chatbot is a service, powered by rules and sometimes artificial intelligence, that humans interact with via a conversational interface (like Facebook Messenger, Skype, Amazon Echo, or Slack).

Chatbots are voice or text controlled agents that help you perform simple tasks on the internet.

chatbots are a big deal

Chat apps will come to be thought of as the new browsers; bots will be the new websites...This is the beginning of a new internet
— Ted Livingston, Founder and CEO of Kik

Many brands have already built chatbots

Why are they working?

Immediacy: Speed for the EOD Generation (everything on demand)

Authenticity: Supports natural language, in your customer’s words

Two-way communication: 1:1 messaging

Hybridization: Humans in the loops, fronted by bots

Frictionless onboarding: Nothing to install; most users have messaging apps

UI consistency: People understand messaging; no new app UI to learn


Messaging is the new browser

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app fatigue is real and Mobile websites are still frustrating

app fatigue

2/3rds of smart phone owners download zero new apps per month

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fat fingers

make it tough to fill out forms on mobile websites


Chatbots speak to today's customers

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